Mezcal has crossed borders, establishing itself as Mexico’s international cultural and culinary symbol. Throughout the year, both, in Mexico and in various cities around the world, festivals, fairs, and events are held to honor the tradition and diversity of this artisanal spirit.
These events have become true cultural bridges, introducing mezcal to new audiences and allowing this heritage to expand and gain global appreciation, leaving a lasting impact on those who attend.
For exhibitors, these events represent an opportunity to position their products, build commercial connections, and educate others about the authenticity of mezcal, highlighting its cultural and artisanal value.
Next, you will discover some upcoming festivals and fairs, that have now an international importance:
Learn how was our experience in the Mezcal Exports forum
In Mexico, mezcal is more than a beverage; it is a symbol of identity and tradition worthy of celebration. Across the country, special events are organized to honor the cultural and artisanal richness of mezcal, bringing locals and tourists closer to its history, flavors, and the people who produce it.
Mezcal Fest Oaxaca / Day of the Dead
Every year, Mezcal Fest in Oaxaca coincides with the Day of the Dead, transforming the city into a vibrant tribute to this emblematic spirit and Mexican culture.
From November 1st to 3rd, the “Ejido del Centro de Oaxaca” welcomes mezcal enthusiasts and tourists who enjoy tastings, local art, and activities celebrating Day of the Dead traditions.
Attending this festival not only allows visitors to immerse themselves in the cultural richness of Oaxaca but also boosts competitiveness among producers, who have the opportunity to showcase the quality of their mezcals.
This exchange encourages innovation and improvement in production techniques, thereby strengthening Mezcal’s positioning in the global market as a symbol of Mexican identity.
Visit the website here for more information.
Agave Fest 2025
The Agave Fest 2025 will be held annually from September 4th to 6th in Mexico City, providing a platform dedicated to promoting agave and its derivated products, such as mezcal, sotol, raicilla, and bacanora.
This festival not only highlights the cultural and economic richness of agave,also offers a space for interaction among producers, distributors, and consumers, fostering an appreciation for these traditional beverages.
Throughout the event, attendees can enjoy tastings and purchase various offerings while participating in conferences and activities that deepen their knowledge about agave.
This competitive environment encourages participants to improve their techniques and present quality products, thus contributing to the growth and positioning of the sector in the global market.
Learn more on their website: Here
As with the Mezcal Exports forum
As Mezcal continues to expand its recognition worldwide do it too, the events and fairs dedicated to this iconic beverage have become essential in promoting its culture and tradition.
These events not only celebrate the diversity of mezcal’s flavors and production methods, but also provide a platform for producers, distributors, and consumers to interact, learn, and share experiences on an international level. Participation requires the establishment of a brand and selecting the event to attend.
Learn how to create a mezcal brand here!
Read more about The Mezcal Industry
Piña Agavera
The Piña Agavera Fair, in its second edition held on October 19, has established itself as a prominent event in Madrid, dedicated to Mexican spirits such as tequila and mezcal. Due to its focus on agave culture, it has gained popularity and is expected to continue in the coming years.
Attending this event provides companies the opportunity to position their products and establish valuable business relationships. With over 250 brands present, exhibitors can interact directly with consumers and other producers, enhancing brand visibility and fostering market competitiveness.
Visit their website: here or learn more about this event here
SAKESHO KIN’EMON (Agave Spirits Gallery
SAKESHO KIN’EMON (Agave Spirits Gallery) is an event held every November in Tokyo, Japan, which promotes and features tastings of agave-based drinks, such as mezcal and tequila, educating consumers about Mexico and its culture.
For companies, participating in SAKESHO KIN’EMON events is an essential opportunity, as it provides a platform to position their products in a growing Japanese market and to build relationships with importers and distributors.
On the other hand, these fairs allow companies to highlight the authenticity and artisanal process of their beverages, thus strengthening their brand internationally.
Learn more about this event on their website
As a summary…..
In conclusion, events dedicated to mezcal, such as the “Piña Agavera Fair” or “SAKESHO KIN’EMON,” are key opportunities for Mexican companies to expand their international reach and establish business connections.
These fairs not only highlight the authenticity and cultural value of mezcal but also promote Mexico’s agave heritage on the global stage, contributing to the sector’s growth and the spread of its rich tradition.
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