The mexican berry industry and its commercial opportunities

It is known as berries or fruits of the forest, those wild fruits such as blackberries, strawberries, raspberries and blueberries. The market for these fruits has proven to be one of the most relevant agricultural sectors in the last decade.

Another set of Mexican products with great potential in foreign markets are:

¡Learn more by clicking on each of these products!

¿Where are berries produced in Mexico?

In Mexico, around 34 thousand hectares of berries are cultivated, with an estimated production of 900 thousand tons per year, mainly grown in Jalisco, Michoacán, Baja California, Guanajuato and Sinaloa. It should be pointed out that 65% of the production volume is channeled to the foreign market and of this volume, Jalisco contributes 50% of the total export volume.

Conoce aquí los Tratados de Libre Comercio de los que México es parte para facilitar las exportaciones!

What position does Mexico hold in the berry exportation?

According to data from the Ministry of Economy, berries occupy the third place in exports of agricultural products, after avocado and beer, with annual sales of around USD 2.4 billion, making Mexico one of the five biggest exporters of this product. However, the Aneberries (National Association of Berry Exporters) projects that by 2022 the total value of exports will exceed USD 3 billion.

Overview of mexican berry exports

For Mexico, the main export destinations are in the United States and Canada, covering 95% of exports. However, Aneberries (National Association of Berry Exporters) is seeking new markets in Asia and Europe.

According to DataMexico data, until 2019, the main exporting countries are Mexico, Spain, Morocco and Portugal also, the main demanding countries of this product are the United States, Chile, Canada, Japan, Germany, the United Kingdom and the Netherlands, therefore Mexico could diversify the destination of exports by focusing on other markets such as these.

In the following section we show some affinities that Mexico shows in terms of berry sales with the countries with the highest demand in America and Europe.

United States

Health food consumption trends have stimulated demand for this product in some sectors in the United States.
The majority of its imports come from Mexico, increasing in the months of March and April, when domestic supplies are limited.
These products are mainly sold in fresh and frozen presentations.
The sale of organic berries has been increasing due to the supposed benefits of this type of products, despite being a little more expensive, people are willing to consume them.

Germany
It is the leading consumer of fresh berries in Europe.
Consumption is increasing by an average of 10% per year due to health trends.
From November to March, the availability of berries is low due to the lower berry harvest in Europe.

Berries are consumed fresh in markets and supermarkets, they are also sold in small packages and snack boxes.
The consumption of organic berries has also increased, despite being a higher priced product, the German market has shown a tendency to consume organic food.
The consumption of berries is highly demanded by the restaurant, hotel and catering services industry.

Netherlands

The Dutch government aims to encourage the consumption of healthier foods such as fruits and vegetables.
Tax reduction programs on fruits and vegetables
The consumption of organic products has been increasing due to their introduction in supermarkets and specialized stores.
Strawberries belong to the most demanded fruits in the Dutch market.

¿How to export berries to these countries?

According to the legislation and commercial regime of each country, there are some entry requirements for the product, in this case they are the following:

United States

Phytosanitary certificate by SENASICA
Written import permit from the USDA
Subject to review upon entry in accordance with the Code of Federal Regulations Chapter 7-319.56-3

Germany and the Netherlands

Phytosanitary certificate by SENASICA
GLOBALG.A.P. Certification
• Compliance with the requirements established in the General Marketing Standards for Fruit & Vegetables (GMS).
Compliance with the quality standards of the United Nations Economic Commission for Europe (UNECE).

¡Find out three ways you can ship your products to another country!

It is important to emphasize that none of the products considered berries have tariff restrictions on exports and imports in the countries mentioned above, which simplifies their commercialization abroad.

In conclusion, berries have proven to have a growth potential for commercialization in other countries and associations such as Aneberries can be a useful tool for producers of these fruits by easing their exportation through congresses, international fairs and the opening of new markets.

¡If you desire a more accompanied service, do not hesitate to contact us!

Sources:

Aneberries

Exporting fresh fruit and vegetables to Germany

Fresh berries in Germany

Global berry market

Las berries en México

Industria de berries mexicanas aumentará su crecimiento en 2022

Organic farming in Netherlands

Exporting fresh fruit and vegetables to the Netherlands

Dutch Review: Bye-bye sugar addiction.

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