Disrupciones en el Transporte Marítimo
January 29, 2024
La fracción arancelaria
February 14, 2024
On 9 February 2024, the Mezcal Export Forum took place. The following topics were addressed:
- The Circular Economy of Mezcal by Luciano Arriaga, CEO of Mezcal Kuiñi Xaa.
- Origin Criteria of Mezcal by Dr. Elisa López, Coordinator of CIDAM.
- The Dimensions of Mezcal Export by Oscar Perez, CEO of exoap.
- Business Intelligence for Exports by Alexis Robledo, Datasur Representative for Mexico.
- Cocktails as a Sales Strategy by Kevin Calderon, Founder of Botanica del Alma.
Este evento fue transmitido en vivo desde nuestra cuenta en Instagram. Si te lo perdiste, puedes verlo completo aquí!
¿Quieres crear una marca de mezcal, incluso si estás en el extranjero? ¡Lee esto!
The event kicked off with a coffee bar where attendants got to know each other, share info about their companies, and find synergies.
The Circular Economy of Mezcal
The first presenter Luciano, who just returned from a trip to promote mezcal in Spain, spoke about the secondary economic impacts of mezcal.
In his words, "the circular economy seeks to minimize waste, and maximize the efficiency of the productive process of agave and mezcal".
Furthermore, he talked about how the income obtained from the circular economy supports the development of the local cuisine, cooperation among locals and tourism.
He shared that agave is a sustainable material that can be used for mezcal, honey and even paper. Simultaneously, it improves the ecosystem by benefiting pollination and increasing flora and fauna.
Here are 3 lessons that we can learn from Puebla's mezcal industry.
Origin Criteria of Mezcal
During her presentation, Elisa Lopez shared about the Origin Criteria of Mezcal, specifically the process followed by CIDAM to verify that it is safe and produced in an area designated by law. This covers the entire value chain from the agave plantation till the filling and labeling of bottles.
CIDAM’s presentation was joined by Zaida Selenia Coronado, who spoke about the aspects to note when carrying out an origin procedure.
Dimensions in the Exportation of Mezcal
Exoap then shared about its positioning within the mezcal industry. It assists mezcal companies in their export process, as well as executes business missions for the Netherlands, France and Germany markets.
The presentation focused on the national and international dimensions of exports. In terms of the national dimension, exoap gave an overview of the formal operations and estimated investment costs involved in starting a mezcal brand.
In terms of the international dimension, exoap emphasised the value of tapping into the Free Trade Agreements with Mexico to select the best export markets. It is also important to consider the safety and labeling criteria to present the product to importers overseas.
Exoap further suggested the need to plan the bottle costs properly in the context of the Incoterms.
Finally, there was a demonstration using the exoap platform to obtain the Certificate of Origin within the framework of the FTA between Mexico and the European Union.
Contact us through this link if you want to subscribe to our platform to export mezcal.
Business Intelligence for Exports
Thereafter, Alexis Robledo, Datasur’s representative for Mexico, Ecuador and Paraguay, spoke about the value of using Business Intelligence (BI) for exports.
It allows us to analyze specific data regarding importers, exporters, prices, ports, and other information to make decisions in international trade.
This was followed by a demonstration to show attendees how to use the platform to gather data on the maritime export of mezcal.
Cocktails as a Sales Strategy
Finally, Kevin Calderón, founder of Botánica del Alma, presented the benefits of using cocktails to promote a mezcal brand.
He addressed the elements needed to create a balanced cocktail, considering the characteristics of each mezcal. He also explained about the importance of taking into account global cocktail trends.
Learn more about the company Botánica del Alma here.
At the end of the event, there was a networking session sponsored by Botánica del Alma and Mezcal Colores.
Below are more images of the event.
English 
Spanish 
