Embassies are not placed in a country exclusively to organize dinners and events in representation of the countries of origin.
Not only are their tasks to carry out diplomacy, but to execute the agendas of their countries of origin in matters of commerce, environment, culture, education, etc.
For this reason, they carry out events with the purpose of connecting key stakeholders within specific sectors. These events are known as matchmaking events. matchmaking events.
Learn more about businesses matchmaking here!
A continuación incluimos dos ejemplos ficticios sobre cómo se pueden ver los eventos de matchmaking, así como los retos de realizar un evento de estas características y algunas de las tareas a ejecutar para una sesión exitosa.
In this context, let's imagine that the Education Secretariat of the United Kingdom, is implementing an initiative to increase international student exchanges. The initiative would be appointed to the British Embassy in Mexico which would look for strategic universities, fit to embrace the programme.
Although this first introduction could be in a direct way, the Embassy could also organize an event of matchmaking in which several universities could find the best fitting partner.
Just like we mentioned previously, Embassies also support commercial matters.
Let's imagine a situation in which the Spanish Embassy in Mexico was contacted by the fictitious Spanish Serrado Jam Association because many of its members want to start selling their products in the Mexican market.
In order to organize the event, the Embassy would have to look for distributors in Mexico who could be interested in selling Spanish jams. The challenge is to find niche business partners that have import licenses and could meet the offer quantities the Association is looking to fulfill.
Just like the previous example, the Embassy could organize a of matchmaking matchmaking event to introduce Mexican and Spanish companies. . .
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